Blackman Bay Oysters

Logo and brand development

These premium Tasmanian oyster farmers wanted a brand structure that they could take to an international market. A sub-brand, Oyster Butlers, takes the same look and feel to a different market, offering a luxury catering service in Melbourne.

The logo monogram references oyster meat and a pearl within an oyster shell and has an art deco elegance. I created a tagline, "the ocean in your hand", that captures the essence of an oyster and became the basis for the brand.

A set of guidelines were created so the clients could take the brand and run with it into the future.