I began my career over 15 years ago with award winning design studio, Block Branding in Perth WA, and formed a strong foundation in defining and expressing brand personalities. Working with local and international clients I have developed many brands from naming and logo design to developing imagery, tone of voice/writing and all forms of collateral.

I am experienced at working effectively within existing brand frameworks, and have strong technical skills. From 2014 I spent two years working closely with architects at Greater Group to develop retail interiors for Liquorland and a new supermarket in China, amongst others. I’ve since worked with former Emery Studio alumni at Multiple and am currently working in the public sector.

I believe that good branding is about identifying and expressing the existing essence of a company. Helping clients define themselves allows for clear understanding of the brand both internally and within target markets. I focus on helping brands communicate in the simplest and strongest way possible.