The Splendid Gin

Brand development, labels and packaging

This boutique Tasmanian gin, established in 2016 briefed me to design a contemporary brand with a sense of old-world charm that captured the mystique of the Tasmanian landscape with a quirky sense of fun.

Although a new brand, The Splendid’s association with co-owners Spring Vale Winery helped lend it lineage and history. Contemporary geometric patterns balance the logo’s refined, swirly script. Walter Van Diemen, the besuited and monocled gentleman wallaby, was created to inject  whimsy and Tasmanian heritage.

Since its launch with a traditional, herb-infused style, a Summer mixer and navy strength (named Mesmeric) have been added, as well as pre-mixed cans.